Invictus Launch Week is an annual event in the Star Citizen universe, a massive multiplayer online game created by Cloud Imperium Games. Players gather in-game to see the UEE Naval fleet in action and engage with a host of promotions including touring new ships and competing for prizes.

As our third engagement with Cloud Imperium Games to promote Invictus Week, we built this concept around the birth of a solar system; ice formations, molten lava, and gaseous clouds evolve into the planetary worlds featured in the game. Heroic battle scenes and displays of military might of the UEE Navy are formed from the elemental building blocks of these worlds. We worked with Star Citizen’s creative team to develop a narrative around the history and lore of Star Citizen’s universe.