Star Citizen: Ares Star Fighter
Crusader Industries — Launch Teaser
In a repeat engagement with Cloud Imperium Games to promote Invictus launch week, Midnight Sherpa pushed even deeper into the Star Citizen universe. Repurposing 3D game assets, the cinematic trailer was interspersed with epic space battle scenes showcasing the complexity of the systems tech used by the UEE fleet. A UI ecosystem was created to imagine what every facet of naval navigation and weaponry systems might look like in the year 2951.
Our team took the existing cartography and supplementary mission data from the game and re-imagined them through the lens of sci-fi design. Condensing the Star Citizen playable universe into a digestible dimensional star map, then constructing a UI design system for the UEE Naval fleet. Fortunately Star Citizen has amassed an incredible trove of branding elements to incorporate including logo marques for ship manufactures and style guides for military branches all adding to the richness of the final design.
In keeping with a trend popular in real life military recruitment marketing, theses cut away scenes give us a glimpse of the mission planning and supporting data system that drive a military objective. The war map itself or ‘Hub’ becomes a narrative device to seamlessly move between missions giving the audience a satellite view of the interest zones and a window into the strategy of a UEE Navy military campaign.