"A New Standard" — Brand Film
We created this 2-minute brand film for Sony Japan for use in retail outlets worldwide to demonstrate the Sony Dolby Atmos Soundbar. Our creative approach of abstracting familiar objects created a canvas for us to create a visual and sonic experience to promote the technology.
The production involved working closely with sound design and music partners Yessian to create a dimensional audio experience that seamlessly flies through genres to highlight the cinema-quality home theater potential of the Soundbar. In addition to the in-store film, we also created an education-focused companion demo piece for online use which incorporated a binaural stereo mix simulating the immersive experience available to the home user.