Arculus: Brand Essence
"Safer. Simpler. Smarter." — Brand Film
As digital currencies have become more mainstream, the development of secure storage solutions has been on the rise. Arculus is a cryptocurrency cold storage wallet that protects your crypto and secures your private keys with 3-factor authentication. Arculus was created by CompoSecure, a trusted fintech leader with over 20 years of experience developing innovative security, payment, and digital storage solutions worldwide.
Creative Agency Sky approached us to create a campaign which included several commercials, print and social assets, as well as digital content for onboarding, advocacy, and to provide a user roadmap for functionality. The centerpiece of this campaign was the Brand Anthem, a journey through symbolic vignettes evoking the ideals and pillars of Arculus. The campaign was targeted at three classes of consumers: the “Hero”, the “Maverick”, and the “Monarch.”
Precision instruments as metaphorical framing devices evoke the precision and technological panache of Arculus. Symbols of ambition and investing represent the Hero; Bitcoins and crypto social tropes such as Rocket Ship and Diamond Hands emojis. Symbols of liberty and independence depict the Maverick: torches, raised fist, and wings. Finally, symbols of lasting legacy are for the Monarch: thrones, banks, and pillars. While Sky formulated the campaign and developed the script, Midnight Sherpa meticulously conceptualized, designed, and executed all the visual and motion aspects of the piece. Our partners at Yessian provided the music, VO, and SFX as a finishing touch.