"A New Standard" — Brand Film
As one part of a long standing relationship with Dolby, Midnight Sherpa created a cinematic piece that would showcase the latest in picture and audio technology offered by Dolby.
This film was a Midnight Sherpa creation from concept, design, animation, editorial, and compositing. Created at Stereoscopic 3D 4K and optimized for Dolby Atmos and Dolby Vision (Rec.2020), Dolby utilized this brand film as a vehicle to showcase the technology not only to audiences, but to filmmakers in the industry to evangelize on behalf of the Dolby Cinema. Midnight Sherpa worked closely with the Dolby Marketing team to scrutinize every digital render, color and audio element to be of the highest fidelity in order to deliver the most impact to the audience of industry leaders.