Star Citizen offers a massive array of starships which players can purchase, servicing as one of the funding models for the game’s ongoing development. True to the sheer amount of detail in the game’s universe both in artistry and lore, each starship has its own manufacturer replete with a long and storied history and even a comprehensive brand system. New ships are launched in the same way brands would present a new car or tech product in real-world contemporary consumer culture.

With this in mind, Midnight Sherpa was commissioned to ideate and create a launch spot for the Ares Star Fighter, the latest intergalactic fighter from Crusader Industries. Starting with in-game 3D assets, our team optimized and designed a launch piece which builds up to a grand reveal of the Starship. The piece premiered across social media channels and YouTube as an announcement and first look for Star Citizen’s devoted fanbase.