Midnight Sherpa collaborated with Jesse Collins Entertainment to create the graphics package for the Nike Maxim Awards 2022 as part of JDI (Just Do It) Day, a company-wide award ceremony and social event. Having been on hiatus the past couple of years due to the pandemic, this year marked its triumphant return featuring performances by artists such as Drake and Travis Scott as well as legendary pro athletes joining to celebrate Nike’s employees.

This year was also special as it marked Nike’s 50th Anniversary. Our team worked with the event production company and creative directors at Nike to define a look for the show using an illustrative style incorporating their iconic mark. The motion assets were used on stage at the Nike Headquarters in Beaverton during the ceremony to introduce award categories, winners, and to add textural flare to the event.