WE Summit — Conference Titles + Experience Design
Ripple is a cryptocurrency that has distinguished itself in an increasingly saturated digital currency marketplace, forging partnerships with Santander, Mastercard, and even foreign governments to launch the next evolution of decentralized finance. Ripple Swell is their global fintech community event featuring speakers from across the financial sector, their 2022 event taking place in London.
The creative team at Ripple approached us to create a branded intro film for the event to be presented on stage as a prelude to the opening address by CEO Brad Garlinghouse. As the event was also being streamed, the 40-second film would serve as a conference title for delegates attending online. Branding for the 2022 event was centered around a stylized map of the London boroughs and an abstraction of the Greater London area. We developed a kinetic motion style that leveraged the shapes of these boroughs in line with the visual identity of this year’s conference.