"A New Standard" — Brand Film
As part of the Arculus launch campaign, we created several spots for onboarding, advocacy, and a roadmap for functionality. The first deliverable ‘Brand Essence’ aired across social platforms, CNBC, Bloomberg, and Fox Business. A clean visual aesthetic supports the concise voiceover educating consumers on the UVP of this new financial product.
Creating motion content to walk the consumer through the Arculus functions required a literacy with the user experience and features of the Arculus wallet. A series of short animated topics created a customer support library invaluable for a tech product launch, especially one that offers financial asset management and security. Midnight Sherpa built 3D product renders using CAD data supplied by the product designers as well as a visualisation of the Arculus mobile app, faithfully replicating the UI motion and design.