Arculus: Brand Essence

"Safer. Simpler. Smarter." — Brand Film
+ Information

As part of the Arculus launch campaign, we created several spots for onboarding, advocacy, and a roadmap for functionality. The first deliverable ‘Brand Essence’ aired across social platforms, CNBC, Bloomberg, and Fox Business. A clean visual aesthetic supports the concise voiceover educating consumers on the UVP of this new financial product.

Creating motion content to walk the consumer through the Arculus functions required a literacy with the user experience and features of the Arculus wallet. A series of short animated topics created a customer support library invaluable for a tech product launch, especially one that offers financial asset management and security. Midnight Sherpa built 3D product renders using CAD data supplied by the product designers as well as a visualisation of the Arculus mobile app, faithfully replicating the UI motion and design.

  • Arculus
  • Sky
Design, Animation, & Direction
  • Midnight Sherpa
  • Miguel Lee (CD)
  • Alex More (EP)
  • Dillon King (AD)
  • Anna Mendoza (Coordinator)
  • Caspian Kai
  • Esther Kim
  • HyunJoon Kim
  • Alejandro Lee
  • Adam Lawrence
  • Kono Matsushita
  • DeAndre Moore
  • Ryan Mussleman
  • Izik Roitman
  • Jeremy Rhodes
  • Whitney Rowlett
  • Joo Park
  • George Yin
  • Quinta Yu
Music & Sound Design
  • Yessian